About

Terrain is an outdoor lifestyle company advancing the human connection with nature and technology. We help people develop a deeper understanding of the natural world and create opportunity to improve health and happiness while contributing to adaptive ecosystems.

Our goal is to establish a 3 million member impact by 2030, working together to advance adaptive ecology and conservation.

Our mission is to change the relationship between humans, nature, and technology.

The Vision

The Problem

Industrialization and urbanization have ushered in an era of unbelievable convenience and innovation. Humanity has access to comfort, safety, food, and information like never before.

But this configuration has come with some cost. Urban and rural development destroy once-thriving local ecosystems. People have become more dependent on the global supply chain. The food we eat is more processed, impacting our health and nutrient consumption. The transportation required to move product around the world increases carbon emissions and pollution. Food is wasted from grocery stores, restaurants, and homes. Waterways are littered with trash. People struggle with obesity and opportunity for exercise. Strained mental health and leads to increased levels of anxiety and depression. Our relationship with technology has become one of dependance and addiction.

Solutions

We want to change the human relationship with nature and technology. By connecting people and organizations to knowledge, experiences, technologies, and ideas, we have the collective power as communities to design better. We can learn to live with the land, not just on it. From inner cities to the agricultural farmland, everyone can become more knowledgeable and self-reliant while helping design the adaptive ecosystems.

Recreation

Connecting with nature can improve physical and mental health. From a simple walk among the trees, or by a lake, to activities like fishing, hunting, camping, hiking, or mountain biking. Both physical and mental health is improved by getting out there. Gardening or landscaping produces food while serving as habitats. Participating in shared places like parks and trails helps drive investment and opportunity to both learn and contribute.

Regeneration

Produce your own food by gardening, fishing, or hunting, and how to better manage waste. It's not only satisfying, but provides you with healthier, more nutrient-dense food. It removes the need to run certain things through the global supply chain because you produced them locally. It serves as opportunity remove waste from the sanitation cycle while producing local, nutrient-rich soil. The simple act of planting flowers with not only add to ascetics, but contributes to local ecosystems and wildlife.

Innovation

Your digital life doesn't have to be sacrificed with a boost in outdoor experiences. Some apps and digital experiences are designed to connect you to nature to enhance or augment the experience. On an industrial scale, technology is progressing to improve agriculture, soil science, land management, energy production, bio-material management, and waste reduction.

Conservation

There are hundreds of organizations with specific missions to protect our water, land, animals, and ecosystems. Part of a smarter future design runs parallel to the missions that these organizations represent (like Leave No Trace to cleaning American Rivers, as examples). Respecting hunting and fishing licenses and regulations and continuing to educate yourself in facts of the natural world only serves to benefit your family and the environments around you.

Adaptive Ecology

We can get smarter about how we live through design without regressing to an agrarian society. Connecting to nature and living with the land, in combination with evolving technology, is beneficial to the human race. By becoming more connected, everyone has the ability to increase health (like better food, great exercise, reduced anxiety, a sense of adventure) and capability (knowledge, survival, provider), while adding to the adaptive capacity of the places around them.